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We’re glad you’ve decided to join us! Please note the program agenda below and be sure to choose which session you prefer to attend.

You'll gain practical tools and best practices to empower change, secure leadership buy-in, and align your events with the evolving expectations of Millennial and Gen Z audiences, aka “NowGen.”

Learning Objectives:
  • Apply five innovative factors to evolve events into experiences
  • Analyze the needs of current participants and non-participants
  • Engage internal leadership to invest in strategies for change


Moderator:
Ken Holsinger – SVP Strategy, Freeman


If you have any dietary needs, please let us know by Friday, January 24.

Please note: Your “YES” to attend helps us ensure we have the right accommodations, materials, and delicious refreshments prepared for the number of attendees. Help us keep our food and budgets on track. Change in plans? Please let us know as soon as possible, thank you! [email protected]
Choose a session and register below.
PROGRAM AGENDA

Afternoon lunch and learn

Wednesday, January 29
11:15 a.m. to 1:30 p.m. (including lunch)

Gensler headquarters office
2020 K Street, NW
Washington, DC 20006

AGENDA

11:15 a.m to 12:00 p.m.
Registration and lunch

12:00 to 1:30 p.m.
Revolutionize Your Events to Captivate NextGen NowGen Participants





After-work education and networking happy hour

Thursday, January 30
4:00 to 7:00 p.m. (including networking happy hour)

Freeman
11 Canal Center Plaza Suite 100
Alexandria, VA 22314

AGENDA

4:00 to 4:30 p.m.
On-site badge pickup

4:30 to 6:00 p.m.
Revolutionize Your Events to Captivate NextGen NowGen Participants

6:00 to 7:00 p.m.
Happy hour and networking reception
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Kimberly Hardcastle-Geddes
Speaker

Kimberly Hardcastle-Geddes, President & CMO, mdg, a Freeman company

Sam Lippman
Speaker

Sam Lippman, President, Lippman Connects

Tom Gattuso
Speaker

Tom Gattuso, Vice President, Events, SEMA

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Vertical spacers are responsive and 50% smaller on mobile than on tablet+.
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TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.
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TO EDIT: Change the class="spacer-3" to any number between 0 (none) and 5 (most) to resize a spacer. Ex. class="spacer-5"
Vertical spacers are responsive and 50% smaller on mobile than on tablet+.
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