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Think of this as a checkup for your health goals. Here’s what to expect from the moment you check in. This interactive wellness experience takes you from reflection to action, with time to learn, move, and connect along the way. You’ll learn a mind shift that reframes your health goals and leave with practical ways to act on it.

Arrival experience
Check in, pick up your wellness bag, and settle in with light refreshments, including Mediterranean snacks, flavored waters, and a granola packet from Together We Bake. Soft, energizing music sets the tone.

Before the program begins, you’ll answer one simple question on a card: What mind shift would make your health goals more achievable? Your answer joins a wellness wall you’ll revisit before you leave.

Curated wellness program
Three speakers guide you from mindset to action. Carrie Freeman Parsons, Chair of Freeman, opens with a mind shift that reframes your health goals.

Buck Popolo of Solidcore DC shares practical tactics for movement, recovery, and long-term strength. Kim Bercovitz, Ph.D. (Dr. Kim), Dance To Lead, closes with her Eat, Sleep, Move, Breathe framework and ideas for bringing wellness into the way you lead, work, and design events.

Wellness activations
Move from listening to doing with guided, hands-on activations designed for every comfort and ability level: a sound bath with Natalie Ngounou of Sounds of Gratitude to reset, a beginner-friendly salsa break with Dr. Kim to energize, and a resistance band session with Buck to build strength you can use at home, at work, or while traveling.

Wellness reception
Wrap up with a mocktail bar, a smoothie bike bar where you pedal to blend your own smoothie, and a Mediterranean-inspired menu.

Connect with fellow event professionals, choose a take-home item from the wellness gifting wall to support your commitment, and hear about our community partner, Together We Bake, in a short spotlight on its mission and impact.

You’ll leave with:
  • A mind shift that makes your health goals feel more achievable
  • One clear wellness commitment you can begin today
  • Three practical lifestyle tactics you can use at home, at work, or while traveling
  • Hands-on experience with wellness practices you can try right away
  • One idea for bringing wellness into your workplace or an event
Location
Freeman
11 Canal Center Plaza, Suite 100,
Alexandria, VA 22314

Agenda
Thursday, November 12

3:00–3:30 p.m. (Earlier Start Time)
Registration

3:30–5:15 p.m.
Program

5:15–6:30 p.m.
Wellness Reception
Register by filling out the form below.
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Kimberly Hardcastle-Geddes
Speaker

Kimberly Hardcastle-Geddes, President & CMO, mdg, a Freeman company

Sam Lippman
Speaker

Sam Lippman, President, Lippman Connects

Tom Gattuso
Speaker

Tom Gattuso, Vice President, Events, SEMA

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