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RESEARCH:

Events Post COVID-19


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Pulse Survey & Perspectives

How will marketing events, sponsorships, and promotions evolve in a post COVID-19 world?

The Freeman Data Solutions team has been surveying hundreds of marketers and thousands of B-to-B event attendees to help you better understand and plan for the future of events.

Our second wave of brand marketer survey results are in. Download the report to see how sentiments have changed.

Want more now? Request a briefing to get the full attendee sentiment report as well as insights by vertical and a look at our interactive Quant dashboard.


Event Marketer Research

New! Wave 2 Results

Freeman Perspectives:
Sentiment Research Report

Released week of June 8, 2020

Sentiment Report

How have marketers’ sentiments changed since April? Where are marketers investing dollars? Who is involved in event marketing strategy decisions?

Our COVID-19 Event Marketer Sentiment Research Report highlights key stats to help you plan for the future.

Download full report

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Attendee Research

B-to-B Event Attendees
Plan Return to In-Person Events This Summer/Fall

Released week of June 1, 2020

Returning to Events

When will attendees be comfortable participatingin B-to-B events in-person post COVID-19?

Our attendee brief highlights one key takeaway from our survey of over 3,000 attendees – along with the Freeman insight to help make it actionable.


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Event Marketer Research

Wave 1 — Infographics and Full Report

Digital Experiences
Freeman Perspectives: COVID-19 and Digital Experiences

Are digital experiences successful at engaging audiences? What are the top challenges marketers have when shifting to digital? How and where do sponsors fit? Released week of May 18, 2020


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Perspectives
Freeman Perspectives: Events after COVID-19

When do marketers expect to start planning live events? What do they imagine to be the top challenge when face-to-face returns? Released week of May 4, 2020


See Infographic Click to Tweet

Download Wave 1 Report

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Attendee Research

Digital Experiences
B-to-B Event Attendees Prioritize Safety Over Business Factors

What milestones will have the most influence on B-to-B event attendees’ decision to attend in-person events in a post COVID-19 world? Released week of May 18, 2020


See Attendee Brief Click to Tweet

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Event Horizon

Get the perspective on first- and third-party data and what it means for all of us in the LIVE industry


Event Horizon episode 8 — Updated Event Attendee Sentiments

In this episode, Parul Shah reviews the findings of wave three of the attendee pulse survey where the trend data shows that although the pandemic’s impact has varied across regions, attendee optimism remains muted as the pandemic wears on.


See all the episodes and subscribe to the Event Horizon playlist on YouTube.

Request Briefing

Talk with a Freeman strategist to learn more about:

  • attendee and brand confidence in returning to events
  • expectations for the delivery and execution of online experiences in the interim
  • what attendees and event professionals expect to become the norm for our industry

You will also get attendee insights by vertical and a look at our interactive Quant dashboard.