How will marketing events, sponsorships, and promotions evolve in a post COVID-19 world?
The Freeman Data Solutions team has been surveying hundreds of marketers and thousands of B-to-B event attendees to help you better understand and plan for the future of events.
Our second wave of brand marketer survey results are in. Download the report to see how sentiments have changed.
Want more now? Request a briefing to get the full attendee sentiment report as well as insights by vertical and a look at our interactive Quant dashboard.
New! Wave 2 Results
Released week of June 8, 2020
How have marketers’ sentiments changed since April? Where are marketers investing dollars? Who is involved in event marketing strategy decisions?
Our COVID-19 Event Marketer Sentiment Research Report highlights key stats to help you plan for the future.
Released week of June 1, 2020
When will attendees be comfortable participatingin B-to-B events in-person post COVID-19?
Our attendee brief highlights one key takeaway from our survey of over 3,000 attendees – along with the Freeman insight to help make it actionable.
Wave 1 — Infographics and Full Report
Get the perspective on first- and third-party data and what it means for all of us in the LIVE industry
In this episode, Parul Shah reviews the findings of wave three of the attendee pulse survey where the trend data shows that although the pandemic’s impact has varied across regions, attendee optimism remains muted as the pandemic wears on.
See all the episodes and subscribe to the Event Horizon playlist on YouTube.
Talk with a Freeman strategist to learn more about:
You will also get attendee insights by vertical and a look at our interactive Quant dashboard.